After the Tone
A pandemic passion project. Created a voicemail time capsule for individuals to call their future selves - thus creating a gateway between one world, and the next. We stored the messages for over a year, and then shared them back with each participant.
Project lead & development: Jess Francis
Creative strategy, visual identiy: Simran Dadlani, Meghana Ravi
Video & animation: Polina Buchak
Won GOLD at
The SideShow Awards
A time of collective global disruption, where we we were asked, who are we without the distractions and busyness of our “normal” day to day lives?
After The Tone received 100+ messages as we closed the time capsule in March 2021 - almost a year after the pandemic started.
This was across the US, Canada, UK, India, Singapore, Hong Kong, Tanzania and more.
With our concept and strategy in mind, it was now time to build a visual world that set the tone - playful, hopeful, reflective and personal.
For us as designers, one of the most important threads throughout this project was the fact that we were free.
Free to create outside of our studio jobs. We were mere junior designers at our first or second studio jobs, so this came as an exciting opportunity to create something from love.
This project was a creative outlet amidst all the chaos.
In June 2024, we got to share this project at Cool Concept 8, a series that celebrates creative passion projects in Toronto.
