Revolving Chains, Evolving Minds.

Inspired by the links on a bike chain, two circles represent the two hemispheres of the brain—connected in motion, working together. A bike chain is only as strong as its links—just like brain health and the community that supports it. Every action we take, from staying active to lifelong learning, strengthens the connections that keep our minds resilient. But just as a chain needs all its parts working together, tackling Alzheimer’s requires collective effort. The chain’s continuous motion mirrors the neural pathways that power cognitive function.

Brain health advances when we invest in research, community support, and personal wellness. Our colour palette, drawn from real brain scans and dementia awareness colours, reinforces a message of hope and resilience. The bold, geometric, and friendly typography reflects the dynamic and impactful nature of the message. Our customized iconography system visually connects each part of the brain health journey, uniting the effort. Every link matters—when we take action, donate, and support research, we help build a future where more minds stay strong. 

Concept and Design: Meghana Ravi & Priya Mistry