Her
Health
First
Amgen Health partnered with us to launch a global women’s health awareness campaign—and as Lead Creative, I developed the vibrant brand identity that anchored the entire initiative.
I led design across all key touchpoints, including print, digital media, out-of-home (OOH), PR, and supporting campaign collateral, creating a comprehensive and cohesive toolkit that empowered regional teams worldwide.
Starting with hero infographics that educate and spread awareness on Women's Heart Health, Bone Health, regular check ups, fitness and encouraging a community of wellness.
Hero stats were pulled out to create social tiles for bite-sized moments of engagement on social media.
The infographics were placed around healthcare centres, both print and digital screens in hospitals and women's health organizations to create in-person points of education.
I designed take away print toolkits that empowered patients and doctors with conversation staters, questions, and empathetic ways to engage in discourse with friends, family, and doctors either for yourself or for a loved one.
The website was the one-stop resource for this multi-collateral campaign. Our studios team shot a hero video, and I designed the landing page that featured several links to the resources we designed above as digital assets. Once designed, we translated the website to 5+ languages for Turkey, Mexico, Brazil, China and more.
As this was a limit run campaign, the website was live from 2021-2022.
