Liquid I.V.
As Creative Council member and Lead Designer for all things Liquid I.V. at Ketchum Global, I led design across every brand touchpoint—including social, PR, packaging, influencer marketing, and creative collateral.
The results? A significant lift in brand recognition, consistency, and trust—helping solidify Liquid I.V.’s presence and credibility as it entered new markets around the world.
As lead creative on this brand, I've art directed seasonal campaigns, including new flavour launches, partnered with SALT XC to create activation look and feels, custom Ski suits and winter apparel for activations at Blue Mountain, Badlands, VELD, Cowboys and Stampede music festivals.
For the Canadian launch event, I led creative for the event
branding, give away merch and art directed the photography
and shot lists. This was the first big event for Liquid I.V. and
was received with roaring reviews from the clients, influencers
and media in attendance.
A snippet of on-going creative asks include campaign merch, recipe cards, PR packages and digital ads.
I have grown into a stronger designer with the opportunity to lead and lease with the client and global teams for this brand.