LIQUID I.V.
Creative council and lead designer on all things Liquid I.V. for Ketchum global.
As a leading hydration supplement in the U.S, our team at Ketchum has led the charge in the global expanse of the Liquid I.V. brand presence. I led the creation of global hero visual that is now the standard across all global markets for Liquid I.V. including the UK, China and Mexico.
Results have been phenomenal in the brand impact nation-wide, fuelling positive response and increased brand trust in other global market launches.
As lead creative on this brand, I've art directed seasonal campaigns, including new flavour launches, partnered with SALT XC to create activation look and feels, custom Ski suits and winter apparel for activations at Blue Mountain, Badlands, VELD, Cowboys and Stampede music festivals.
For the Canadian launch event, I led creative for the event
branding, give away merch and art directed the photography
and shot lists. This was the first big event for Liquid I.V. and
was received with roaring reviews from the clients, influencers
and media in attendance.
A snippet of on-going creative asks include campaign merch, recipe cards, PR packages and digital ads.
I have grown into a stronger designer with the opportunity to lead and lease with the client and global teams for this brand.