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Liquid I.V.
Work done at Ketchum 2020- present
How do you translate hydration science into something culturally relevant and visually immediate?
We reframed hydration as energy-in-motion, building a visual language that felt bold, modular, and globally adaptable.
The brand system extended across retail, Amazon, PR, and digital — designed to scale while maintaining consistency across markets. Through PR events, retail tasting and sampling stations, event pop ups at music festivals, and tailored seasonal campaigns with live events in Blue Mountain, the brand was brought to life through moments of real-world connection.
The work became a global visual benchmark for the brand, reinforcing clarity and trust across new market launches, until its global rebrand in 2024-2025.
Blue Mountain Apres Ski Activation
Crafted the brand system for merch and how it comes to life for a winter & ski-themed event. In partnership with SALT XC, we brought to life ski suits, winter hats, ski goggles and more goodies. I also designed a winter-themed PR package with goodies and notecards to go in them. The results were incredible, that the brand and audience wanted the ski-suits to make a comeback the following year.
Peaches & Pilates
I designed the custom wordmark for a series of workout events Liquid I.V. hosted in partnership with Liv Mcilkenny to ring in the launch of the new Liquid I.V. peach flavour. I created a colour pallete, and a sepcialized word mark which was then adapted
The logo needed to have its own summery identity with clear colour cues connecting it to the Liquid I.V. peach flavour drop. Once the wordmark was locked in, I crafted custom merch and signage for the event, including a custom illustrated hoodie as a giveaway to all the participants. The event was a huge success, boosting Liv Mcilkenny's social engagement and amplifying Liquid I.V.'s reach in the active community in Toronto. The client loved the hoodies, they've since come back for more customized hoodies for various events since.
Ad-hoc marketing collateral design
Canada Launch Event & Media Rollout
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