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Green Bean Supermarket

Branding for a new supermarket that launched in Chennai, India in 2022. 
The logo exploration resulted in a simple and modern stacked word mark set in yellow and green as their primary colours. A logo variation with a mascot/character was crafted for a fun spin on the name.

download (10).gif
gb bean final.png
gb bean final2_1.png

The Colours

Asset 1.png

Hex: 005E4C 

C:73  M:0
Y:53  K:62

Hex: 45B649
C:73  M:0
Y:100  K:0

Hex: F39B1F

C:2  M:45
Y:100  K:0

Hex: FFCC41 

C:0  M:20
Y:85  K:0

Extended Pallete

primary palette_1.png

Patterns and Illustrations

pattern.png

Character Exploration

The client was keen to explore a mascot/character named Green Bean that can be animated and used in multi-channel ads.

bean 4.png
bean 2.png
bean 1.png
bean 5.png
bean 7.png
bean 8.png
bean 6.png
bean 3.png
gb3.png
gb1.png
gb2.png

Initial Logo exploration

download (7).gif
download (8).gif
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